The festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December – with Trinity Mirror hit hardest.
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With a new and ambitious Local TV advertising strategy on the cards, can the fledgling sector finally nurture some meaningful growth and revenue?
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
Even though Tuesday evening’s TV line-up brought a huge variety of glossy and gripping content, an ill-advised soap clash between ITV and the BBC saw both channels ultimately lose out.
The festive month posted a mixed bag of results for commercial television channels, with ITV Breakfast coming out on top.
