Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.
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Monday night brought the final episode of a closely scrutinised series of New Tricks (9pm) as the UCOS team really went for the middle-aged nostalgic market by pumping a vivacious 80s soundtrack throughout.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens.
Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.
According to the company’s latest report, the service is now available in 1.9 million households and watched by more than four million viewers every week.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Channel 4’s Friday evening schedule was dominated by an entire night of the usual awkward celebrity banter and a righteous call to arms as the broadcaster and a host of famous faces prepared to Stand Up To Cancer (7pm).
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.