Why are only around 5% of megaprojects completed on budget, on time or deliver intended benefits? OMG UK’s Phil Rowley condenses Bent Flyvbjerg’s pitfalls and their solutions into three takeaways that have immediate implications for marketers.
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Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.
It’s a big win for Farage as Ofcom’s ruling on what serving politicians can or cannot do on TV allows his presenter career to continue. But is impartiality at risk?
Maria Kochurenko highlights the work of Ukrainian agency Bickerstaff.734 to show how sincerity and cultural resonance consistently outperform in times of extreme overwhelm and constraint.
Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the ‘Advertising: Who Cares?’ conference.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.