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In addition, more than half of Europeans visit linear first when they switch on their TV.

Box office revenue reached £63m, due in part to underperformance from Todd Phillips’ Joker sequel.

CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.

The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire. 

While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

In May, Ofcom found People’s Forum: The Prime Minister, broadcast in February, in breach of due impartiality rules.

In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.

The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments. 

The answer depends on whether the question is referring to viewing, inventory or investment.