With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.
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The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.
The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.
I have made big mistakes during my career and they have all cost myself or the organisation. But there is no doubt that learning from our mistakes make us better at our jobs.
From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
| Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.