Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
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New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
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If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.
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While 19 have been awarded for the first time, 12 have earned it each of the three times it has been awarded.
| Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.