Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?
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Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
Funds will cover living expenses of participants in the summer school programme.
Ofcom’s Media Nations findings do not truly reflect the complex landscape of our news consumption. Here’s why.
Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.
The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.
The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.
The move will expand the addressable market for the free-to-air service.