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Ipsos is a leading UK research company with global reach.It specialises in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political Research and Reputation Research.Ipsos iris is the UKOM-endorsed service for the measurement of audiences of online content… Continue reading Ipsos

Geoplan are experts in location analysis for business planning. Specialists in the supply of information linked to Postcode or location, Geoplan offer a wide range of products and services, from GIS data, to highly sophisticated bespoke mapping software.

Ebiquity are independent marketing performance specialists. Enabling brands across the world to make better-informed decisions to improve their brand and business performance across integrated communications channels.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

ABC (Audit Bureau of Circulations) is the industry body for media measurement. Its team of experts verify data across a wide range of media channels including print, online and events and look to include new platforms as they emerge.

The Advertising Association promotes the role, rights and responsibilities of advertising and it’s impact on individuals, the economy and society.

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,929 screens at 455 sites for advertisers. DCM sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and many independent cinemas.

Darren Khan, managing director of Genero, reflects on how crowdsourcing has disrupted markets whilst being a key driver for digital evolution in a content-rich world.

As ever, New Year sees many people trying to shed some of their Christmas pounds by dieting. But why do so many attempts at dieting fail – and what can this tell the industry about the best context in which to advertise products?

Sunday evening brought a triumphant return for rose-tinted sentimental birthing drama Call the Midwife (BBC One, 9pm) as those plucky nuns and nurses of Nonnatus House were back with gutsy post-war aplomb.