AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
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Thinkbox has announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member.
After being abandoned for the last few weeks, the Commonwealth Games: Opening Ceremony gave people the excuse to escape the long sunny evenings and once again return to gawp at their telly box while coming over all patriotic.
Teeman will oversee Bloomberg Media’s advertising sales efforts, focusing on “innovative revenue models” and expanding into new markets as part of Bloomberg’s new consumer media strategy.
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.
Sky Sports News is set for a relaunch next month – adding ‘HQ’ to the title – as the broadcaster looks to place the viewer “at the heart of sports news” with a new schedule, upgraded studio and improved social media coverage.
Yesterday saw ITV soap Emmerdale (7pm) treat viewers to a whole hour of ill-fated rural romances and sheep dip-scented backstabbing as the home of doomed relationships played host to yet another pantomime of a wedding.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Targeting a younger, female audience, ITVBe will become the exclusive home of ITV’s The Only Way is Essex, as well as featuring acquired content, including US Real Housewives.
There were mixed results for commercial television channels in June, with only ITV – on the back of World Cup fever – reporting any significant gains.
