James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
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| Maria Iu
The sales manager on her pivot from account management to sales, the benefits of a good walk and why the art world is less glamorous than you think.
Turner leaves her position as CEO of Route to succeed Belinda Beeftink.
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
If we are genuine about the benefits of getting people back into the workplace, we need to be more honest about why people still have such a profound aversion to it.
| Maria Iu
A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.
In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.