More Uk articles

As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands. 

The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.

Nominations at Global Conference Network’s Conference & Events Awards include best team.

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

The Media Leader parent has gained the certification as part of its efforts to use business as a force for good.

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Full report available at: Media Landscape > Revenue and Forecasts > Forecasts