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There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.

Mackay succeeds Denise Turner, who is joining the IPA as media research director.

Barb estimates of ad tier households will be updated daily.

The Brazilian media company has conducted research to find what formats consumers are most receptive to.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is. 

Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.