More Uk articles

OMG will become a ‘strategic beta partner’ to help Nectar360 hone its products and capabilities.

Video is always evolving and Mail Metro Media’s offerings help audiences experience our content in an engaging way and connect them with brand partners.

UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

She will run day-to-day operations at the media barter company.

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Chief revenue officer Dom Williams is leading the effort and competing in the inaugural fundraiser — a round-robin tournament where media leaders will square off in games of padel.

The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.

Closing down DCMS could bring savings as its various functions are moved to other departments, but is it worth losing a dedicated voice for media and other creative industries at the cabinet table?

The Eurovision ship may have set sail, but the lessons remain when it comes to strategic campaign planning, utilising contextual capabilities and leveraging predictable patterns of engagement.