More Uk articles

Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.

Magnite will serve as WeAre8’s first SSP, enabling programmatic buying of the social media challenger’s unique ad model for the first time.

There are steps that we can take, together as an industry, to encourage more parents to take paternity leave. Because when all parents can access the support they need, that’s something worth celebrating.

Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform’s ethos, features, unique commercial model and how it is attracting investment from brands.

The Guardian claims it is the first media owner in the world to achieve this.

By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.