More Uk articles

Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. 

Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.

Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.

They may be celebrated and claim to connect more with audiences, but viral campaigns make less business sense as they lack reach and long-term impact. Here’s why we still need proper ‘ad campaigns’.

Madison and Wall has made the analysis based on company results and GroupM figures.

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.

Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.