More Uk articles

As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.

The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.

Other luxury brands can learn from Range Rover’s media planning and not forget the psychology of domestic diplomacy when it comes to big purchases.   

AI is capable of data-crunching on a colossal scale to identify patterns and anticipate demand. Imagine this scaled across entire transport infrastructures, reducing delays, cutting wait times and smoothing the movement of people.

The live sport experience starts before the first whistle, from pre-match meals to watch parties to attending fan zones. For brands, that’s a goldmine of moments to connect — but also a challenge. 

UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

The Media Leader reached out to previous cohorts to see what they got out of The Future 100 club and why its beneficial both professionally and personally.

Oliver Yonchev, founder of Cocreatd, argues that AI can be creative. What does this mean for brands and agencies?

LLMs build trust and relevance by citing external sources. Every high‑authority site you do not yet occupy is an invitation to shape how LLMs perceive your brand. 

A journalist trainee could probably pick out the identities of the newspapers simply from their headlines. But have they all painted too rosy a picture of the prospects of a deal?