TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
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BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
Partnership between parents Adwanted and Bluestripe includes New Digital Age becoming a media partner at Adwanted events.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.