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The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.
At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.
Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
The TV sales leader on being honest, always doing your research and her buzzword buzzkill.
Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.