More Uk articles

The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.

Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.

In a roundtable event, members of The Media Leader’s Future 100 discussed the need for better collaboration and stronger trust amid a risk-adverse environment.

A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio’s market share accounting for 90% of total listening.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.