Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
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The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.
From The Guardian’s positive results to the sale of the Telegraph and National World, UK media brands still make sound business sense and can attract significant investment.
Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.
The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.
The acquisition ends two years of ownership uncertainty.
OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections.