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Advertisers should better understand these key audiences, who are into different genres, a new study found.

While the Beeb trumpets its role in delivering trusted, impartial news around the world, it’s difficult to see the way it handled the axing of HardTalk as anything other than an act of vandalism. 

Full report available at: Adwanted Connected > Regional

The business has been renamed Bauer Media Outdoor.

A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here. 

Half of viewers first go to linear TV when turning on their TV set, with another 8% going straight to BVOD, according to The New Life of the Living Room by RTL AdAlliance.

The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.

The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.

Piers North has been named CEO with immediate effect.

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.