Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
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| Maria Iu
Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.
More people are choosing to become their own boss. From finances to the variety of roles on offer, here are some lessons I’ve learned on my own journey.
A UK agency has shifted to a four-day week after taking part in a trial and has some valuable insights for companies that want to implement this model.
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.
Other brands set to speak include KFC, Reckitt and The National Lottery, alongside an array of agencies and talent.
Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.