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Havas Media Network division will continue to be led by managing director Hamid Habib.

As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.

That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.

As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines the upfront, premium process of linear with the dynamic execution of digital. 

Founding advertiser Fiat is launching campaign during London Fashion Week.

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.