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Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers. 

ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.

Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.

Longhurst has run his own consultancy advising media owners and brands on content strategy.

Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.

Digital has an important role to play, but it’s time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay. 

World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.

Agencies can sign up to the competition to find the brightest media brains.

The acquisition steps up competition with rival Global, which moved into OOH in 2018.