Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year’s figures, according to the IAB Europe AdEx report.
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The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while – but it stunned many when it was officially announced this week. Not least because the relationship between the two businesses had appeared to be about as warm as Mancini and Tevez.
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, Amazon and Apple…
Richard Nicholls, The Future Foundation, says never before in history have customers been so well guided towards making good choices in the markets they inhabit…
John Carroll, chair MRG, on why the industry needs to change and needs to experiment…
NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.
Amazon launched its Kindle Fire touchscreen device at an event in New York yesterday, as well as a new range of enhanced Kindles.
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.
In the battle for supremacy between smartphone operating systems, more UK consumers chose Google Android smartphones in the past six months than those with competing operating systems, such as Apple iOS or RIM Blackberry, according to the Q3 2011 UK Smartphone Insights report from Nielsen.