“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.
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What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…
Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…
Samsung is set to become the world’s leading smartphone supplier this quarter, taking Nokia’s 15-year crown, according to investment bank Nomura.
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…
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Ofcom has launched a review into competition in the TV advertising trading market in the UK.