An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
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The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
40.3 million people made up the UK’s online universe in May, the third time in 2011 were unique users rose past the 40million mark. The data, from online measurement company UKOM, shows no overall rise in users but top brands saw spikes in traffic over the month.
Chris Bennett, director of media and business development at Blyk, says globally rich, expanding businesses are building locally relevant features and making their money from local businesses, which means the mobile industry is well placed to win the hearts, minds and marketing dollars of brands…
Raymond Snoddy: If Lord Patten can handle the sometimes sulphurous politics of a major university, never mind the Tory party, then the manoeuvrings of the BBC are tame by comparison…
BT Vision customers can now watch their favourite BBC shows on demand, using the new BBC iPlayer on their TVs. The launch gives BT Vision customers the opportunity to enjoy more than 400 hours of their favourite BBC TV programmes and more than 1,000 hours of radio programmes.
According to multiple reports, Yahoo, or another large company, has approached Hulu about a possible takeover.
TouchPoints is The IPA’s unique, consumer-centric, cross-media, cross device database which was launched in 2006. TouchPoints was created to meet the needs of the communications industry. It offers agencies, media owners and advertisers unique insights into the daily life and media usage of people in Great Britain.By highlighting the habits and media moments of multiple… Continue reading TouchPoints
Ofcom is the communications regulator. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom Technology TrackerThe Technology Tracker is produced by Ofcom with the objective to track the attitudes and behaviour of the general public with respect to the residential telecommunications market… Continue reading Ofcom
The Establishment Survey is a continuous survey involving approximately 52,500 household interviews a year, carried out, on behalf of BARB, by Ipsos MORI. The survey enables changes in the structure of the population to be reflected in the data that BARB produces. Establishment Survey data is used continuously in the operation of the panel.The data… Continue reading BARB: Establishment Survey