Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
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Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
Live Celebrity Who Wants to Be a Millionaire? Christmas Special won a peak audience of more than 4.6 million viewers during prime time last night.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video
BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…
Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.