Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
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Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Ofcom has confirmed that rollover contracts, which tie landline and broadband customers into repeated minimum contract periods unless they opt out, will be banned from December.
ITV’s Doc Martin series returned to the prime time slot last night with top ratings of more than 8.1 million viewers.
Amazon is set to launch a new e-book service that will enable customers to access a library of books for a fixed monthly fee.
BBC4 no longer faces the axe after more people than usually watch its programmes signed a petition to save the high-brow digital channel.
Twitter, the micro-blogging site which boasted 100 million active users last week, will be used by a British hedge fund to predict whether share prices will rise or fall.
AOL and Yahoo! are thought to be in talks about a possible merger between the two internet companies, following the departure of Yahoo!’s chief executive Carol Bartz last week.
Jeremy Hunt is set to ask Ofcom to establish an agreed means of measuring cross-media ownership in the UK following the row over Rupert Murdoch’s previous bid for BSkyB.
Saturday night’s X Factor peaked with an audience of 10.3 million viewers, securing the top ratings during the all important prime time slot.
