BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.BARB commissions contractors to provide research… Continue reading BARB: Viewing Data
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Criterion Capital Partners, the US investment company that owns Bebo, is set to buy Arqiva’s SeeSaw, according to the Guardian.
ITV has announced that its catch-up service, ITV Player, is to be available on Android devices.
Group M has revised its UK advertising forecast to +1.5% in 2011 and +3.3% in 2012.
ITV1’s latest Britain’s Got Talent series managed to bank the top programme spot in May, despite missing popular judges Simon Cowell and Piers Morgan.
As the Wimbledon finals prepare to be broadcast in 3D for the first time, the BBC has rolled out its Wimbledon 2011 online HD trial.
The BBC is set to combine QR codes with The Good Cook TV series in a bid to offer viewers additional content via their mobile phones.
Dean Wilson, UK MD at Active International: “Challenges for the press are many but I doubt whether there will be a day in my life when I won’t be able to get what I want to read on good old analogue processed tree.”
Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend…
Facebook will jump ahead of Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, according to eMarketer.