What is your social media strategy? And does it involve Facebook? If not, why not?
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Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year’s Media Playground event, says in a world full of digital data, someone needs to make sense of it…
Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers…
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…
Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra – experience, judgement, balance…
With so many terms flying around the mobile advertising space – NFC, QR Codes, AR – Simon Andrews, chair and founder of Addictive!, closed MediaTel’s fourth Media Playground conference by asking “what will be the most important thing in mobile in the next 12 months?”