Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
More Uk articles
2011’s X Factor series started on a high on Saturday night with a peak audience of 10.2 million viewers.
Jeremy Hunt has been championing local TV on BBC radio, saying there will not be a shortage of content to fill airtime.
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…
Customer magazines ASDA and Morrisons are holding up the Cookery & Kitchen sector, which remained static year on year.ASDA magazine leads the market with a total distribution figure of almost 2 million copies – up 33,173 copies YoY.And in fourth place, Morrisons Magazine saw its total increase YoY by over 107,000 copies to 1.1 million.… Continue reading ABC Consumer Jan-Jun 2011: Cookery & Kitchen
In response to today’s ABC release the PPA says the figures “demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences”.
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2011 ABC period.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down 8.0% on last year (and 5.4% PoP).
