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Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video

BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.

Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…

Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.

According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.

Facebook’s display ad revenues will total $3.8 billion this year – up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN’s display ad sales – not including search – were modestly up year on year, with growth of between 5% and 15%.

Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.

The New York Times partnership with Ralph Lauren to sponsor the newspaper’s iPad app has been deemed a success.

Elliot Parkus, media director, AdConnection, gives a list of new year’s resolutions to carry us through 2012…

ITV1 claimed the top three programme slots in November with The X Factor Results show, the new series of I’m a Celebrity… Get Me Out of Here! and Saturday 12 November’s X Factor.