The TV Listings sector had a fairly poor period, with just one title posting a PoP increase between January and June 2011 (What’s On TV).
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Home Interest is one of the few sectors to benefit from the current economic climate – with a number of titles enjoying circulation increases, including Country Living, which leads the market.
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
Condé Nast’s Glamour still tops the Women’s Lifestyle sector following a positive 5.9% PoP increase in sales. Overall, the market is up 1.1% YoY and 1.5% PoP.
In our latest research focus article, TGI’s Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods
IAB case study looking at the affect of a recent O2 customer promotional offer
The entertainment, media and technology market research firm, Interpret LLC, has released a new report,”The State of Internet-Connected Living Rooms”, where it states that connected devices in the digital home are underutilised.The Internet-Connected Living Rooms report claims that over 50% of US consumers have internet-connected devices in their living room but that they are not… Continue reading Connected world? Not so connected, yet.
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…