Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption…
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Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV’s This Morning show.
The British radio station talkSPORT has agreed a new partnership with Sirius XM Radio, which will see flagship talkSPORT programmes broadcast live to 21 million satellite radio subscribers across America. The arrangement commences this Saturday (13th August) as the 2011/2012 Premier League season gets under way.
July was an interesting month for the national newspaper market, with the hackgate scandal dominating headlines and the closure of News International’s long-running Sunday tabloid News of the World.
The natural hierarchy of things in the national newspaper market has changed. In most markets a hungrier number two can eventually wear down a market leader. In the newspaper market this can take decades – it really is a war of attrition and in this particular case it is between two heavyweight sluggers.
Viewing figures began to move away from the News for the first time this week as the riots in Britain began to die down.
David Cameron is considering blocking social networks and messaging services such as Twitter and BBM to stop people communicating during riots or any future unrest. What do you think?
As predicted, research conducted by Gartner has shown smartphone sales continued to grow, with worldwide sales equating for 25% of the 438.7 million mobile phones sold worldwide in Q2.
Trinity Mirror has reported a 65% fall in profits in the first half of 2011. Pre-tax profits for the company have dropped to £28.9 million, with the closure of the News of the World helping to balance out the falling profits through boosted sales.
A report published by market research firm IHS Suppli has predicted that consumers will be more likely to access the Internet through their tablets and TV’s rather than their PC’s.