The penultimate episode of ITV1’s latest prime time drama Monroe peaked with almost 5 million viewers during last night’s 9pm to 10pm slot.
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Simon Andrews, founder of the full service mobile agency addictive!, on the rise of 2D barcodes, mobile shopping and Google’s new like button…
The BBC-backed online radio station aggregator Radioplayer, which features hundreds of stations including hospital and student radio stations, was unveiled at a launch event in London today.
O2 Media has bolstered its media team with the appointment of Nick Pestell, the former head of agency sales at Yahoo!, as its head of agency sales.
In response to Brian Jacobs’ article ‘Finally – the year of mobile?’, Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.
Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
Panasonic is set to push a new universal standard for 3D viewing, according to Advanced Television.
Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…
US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.