BBC One’s Waking the Dead secured the all-important prime time ratings last night, peaking with a high of more than 5.6 million viewers.
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Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
ITV1’s latest Dancing on Ice series ended on a high of more than 8.5 million viewers during last night’s prime time slot.
The Mobile Money Network (MMN) has appointed Sir Stuart Rose as non-executive chairman and Lord Davies of Abersoch as a non-executive director ahead of its mobile purchasing ‘Simply Tap’ launch.
Thinkbox has appointed Neil Mortensen as research and planning director.
Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…
Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…
James Whitmore, managing director at Postar, on the dangers of content over creativity…
The IPA has released its 2010 Annual Review with a round-up of the year, topline from industry surveys and publications.