More Uk articles

Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes. 

This could include selling assets to rival media companies or merging the movie studio and streaming service.

The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this? 

Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.

Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.

A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.

The IPA Bellwether Report revealed “vim and vigour” regarding UK businesses’ intention to expand marketing spend, according to director-general Paul Bainsfair.

Christian Juhl will take on the role of president, corporate development.