At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.
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The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.
| Maria Iu
The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.
So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.
The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.
Find out some top tips from judges on how to craft a good entry.
At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.
Commercial radio maintained an 84% share of listening among commercial accessible audio hours, according to latest Rajar Midas data.
Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.