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In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

The new targets are based on All In’s 2023 census data and add to the existing eight-point action plan.

Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.

We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this.

The global podcast platform recorded 23% organic growth in Q1. 

With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.

New features include full image and text generation, among other updates to Meta’s Advantage+ products.

Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.

Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.