More Uk articles

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.

Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.

For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.   

Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.

The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.

It recognises organisations that demonstrate a commitment to fostering positive mental health and wellbeing for staff.

The survey of 80,000 Brits aims to track demographics, media behaviours, subscriptions (including SVOD ad tiers), product preferences and more.

Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.

The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.