Gracenote teams with major CTV players to optimize contextual ad targeting
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The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
However, CEO Dame Carolyn McCall has warned of job losses.
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
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