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While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

In May, Ofcom found People’s Forum: The Prime Minister, broadcast in February, in breach of due impartiality rules.

In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.

The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments. 

The answer depends on whether the question is referring to viewing, inventory or investment.

TV recovered strongly thanks to the Euros, but full-year outlook remains weak.

The UK’s economic outlook remains “fairly weak”, but the release of the budget could unlock stalled marketing spend.

Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.

The social media challenger turned a profit for the first time in Q3 and reported strong 56% growth in ad revenue.