Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.
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The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
Hunt replaces outgoing editor-in-chief Gary Jones, who stepped down earlier this week.
| Maria Iu
Matt Hill described the collaboration involved in the original study and how that spawned even greater research.
Jim Mullen told members of the Stationers Company that journalism is ‘in danger of being taken for granted’ and urged the government to regulate Big Tech.
Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.