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StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

The start of Donald Trump’s second presidency felt like a lifetime ago. How the British press has covered his many manoeuvres since speaks volumes. 

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

Full report available at: Adwanted Connected; Publishing

Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded… Continue reading Adwanted Group accelerates digital shift with acquisition of Teeps

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.