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Given podcast listeners are typically attentive and engaged, this medium allows advertisers to connect with receptive audiences. Yet podcast advertising only represents 0.2% of total ad budgets. Now is the time for podcasts to truly shine. 

The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.

Meanwhile, total engagement with the mental health charity has doubled since 2019, in part due to increased emotional support needs and greater awareness of Nabs’ services.

As an industry, we prioritise empty platitudes over tangible policy. Remote working is vital to levelling the playing field for diverse talent — why are we pretending otherwise?

The outlet’s digital director and assistant editor discussed the strategic move of installing a partial paywall.

There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.

MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.

Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.

It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta. 

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.