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Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

Waterson has served as interim editor-in-chief since February.

Full report available at: Adwanted Connected > Media Landscape > Revenue and Forecasts > Forecasts

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers.

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.