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The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

As an industry, we are obsessed with efficiency. But what if the creation of brilliant ideas requires large dollops of inefficiency — the mull, the stare into space, the browse?

Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.

The entire newspaper sector — along with the wider creative industry — has come together to fight for proper copyright. Don’t let history repeat itself. 

From Isba’s discussions with member steering groups, we found there were common threads that ran through all of their concerns. So let’s tackle these challenges together. 

This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.

The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.

The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.

The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.

In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.