More Uk articles

IPC Connect’s women’s weekly Pick Me Up has got a new look, backed by a three month sponsorship of Virgin Media TV’s Living 1 and Living 2 chat programmes.Creative agency Quiet Storm has been appointed to support the new look which includes a new layout and features.Oswin Grady, Pick Me Up publishing director, said: “Consumer… Continue reading New look for Pick Me Up

Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

IPC Media has signed a new partnership deal with YouTube to sell advertising across its own content on the online video site.The publisher currently operates over 25 YouTube channels, with brands including Marie Claire, Decanter and What’s on TV uploading more than 2000 videos to the site, generating around 38 million views to date.The new… Continue reading IPC to sell advertising on YouTube

ITV1’s popular Cops with Cameras series secured the highest ratings during the peak-hour last night with 3.1 million viewers.The penultimate episode, which followed police in Aberdeen on the last Friday before Christmas, pulled in more than 3.1 million viewers and a 16% average audience share.Meanwhile, BBC One’s two-part special of Waking the Dead, with guest… Continue reading Overnights: Cops with Cameras races to the top spot

Gary Roddy, research director, GfK NOP Media, on how the effective measurement of cross-media advertising can provide new opportunities for managing and planning campaigns…Marketing is becoming more complex everyday. Brand marketers are seeking to develop new and innovative ways to advertise and sell products. Simple you say? – Not really. All these new marketing ideas… Continue reading GfK: How to understand the Holy Grail…

Five’s long-running CSI:Miami series secured the highest ratings during the all-important 9pm to 10pm slot last night with almost 4 million peak viewers.The crime drama, which has performed consistently well for channel Five, attracted 3.7 million average viewers and a 18.1% audience share, putting it ahead of its rival terrestrial channels throughout the peak-hour.At the… Continue reading Overnights: Five’s CSI tops the ratings

Tim Hipperson, CEO, RMG Connect, examines digital training and the client/agency relationship…As the capability and reach of digital marketing continues to both grow and attract attention at a rate of knots, there has been increasing debate about training. Talk across the industry revolves around the ‘skills gap’, and how so many marketers are utilising digital… Continue reading Digital knowledge is all about playing to your strengths

These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.

June saw the release of a study by the Interactive Advertising Bureau Europe revealing that European online advertising was worth €12.9 billion in 2008. Search remains the leading format in Europe, the report found, with a year on year growth rate of 26%, accounting for 43% of online ad expenditure in the 19 countries measured… Continue reading INSIGHTanalysis: Media Healthcheck – June 2009