TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today.This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA.It also found that… Continue reading IPA Trends in Television report: Another robust performance from TV
ITV1’s UEFA Champions League Live coverage attracted more than 9 million peak viewers during the all-important evening slot last night.The Arsenal v Manchester United semi-final, which saw Man Utd win 3-1 at Arsenal’s home-ground with two goals from Ronaldo and one from Park, pulled in 7.4 million average viewers and a 31.8% share between 7.30pm… Continue reading Arsenal v Man United scores over 9m viewers
Chris Hancox VP marketing and creative services at Comedy Central, discusses the recent rebrand of Paramount Comedy to Comedy Central…Paramount Comedy has been the UK’s only dedicated comedy channel since 1996, but we recently took the decision to rebrand the channel to Comedy Central; after careful strategic planning, a great deal of consideration and some… Continue reading Not just another rebrand… The success story of Comedy Central
Publicis Groupe chairman Maurice Lévy says that the business model for print media is broken.Speaking at yesterday’s Fipp World Magazine Congress in London, Lévy said that there were tough times ahead for traditional media, with structural issues at the heart of the problem.He said: “The end of the economic crisis will not be, I’m sorry… Continue reading Maurice Lévy: “Print media’s business model is broken”
Times Newspapers has reported a loss of £51.3 million for the year ending June 30 2008, compared with a loss of £43.9 million for the previous year.The publisher’s losses reportedly came from a rise in the cost of newsprint, a one-off charge associated with moving the print-run from Wapping to Broxbourne and redundancy costs.The group’s… Continue reading Times Newspapers reports £51 million loss
The Association of Online Publishers has announced the shortlist for its 2009 Digital Publishing Awards.Winners for each of the 17 categories, which include innovation, mobile and commercial partnership, will be announced at an awards dinner on June 2 in London.Bauer Media’s digital sales team, Future Publishing’s digital ad team and IPC Media’s Ignite are among… Continue reading AOP announces Digital Publishing Awards shortlist
Richard Bullwinkle, chief evangelist at Macrovision, examines the digital broadcast television industry – past, present and future…
Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million due to poor performance in its business communications division.The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to Christmas and 88,400 during the same period last… Continue reading Virgin Media gains 7,100 customers in Q1
Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million, although the company managed to convert more of that into cash that the City had expected. The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to… Continue reading Virgin Media gains 7,100 customers in mixed first quarter
Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%
