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Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry…

Phorm, the online behavioural targeting company, has launched a website “that hits back at the privacy pirates smear campaign” against its service.The ‘StopPhoulPlay’ site aims to set out Phorm’s defence amid on-going opposition that the advertising targeting system invades users’ ePrivacy and data protection rights.Phorm’s new site claims that “over the last year Phorm has… Continue reading Phorm fights back with new website

Interpublic Group has reported a 5.6% year on year drop in revenues for the first three months of the year. Total revenue for the first quarter was $1.33 billion (£910 million), down from $1.49 billion in the same period in 2008. Michael Roth, Interpublic chairman, said: “To date this year, we’ve continued to see the… Continue reading Interpublic Group suffers 5.6% drop in revenue

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year. However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million. Global revenue rose by 36% to £2.12 billion compared with £1.6 billion in the first three months… Continue reading WPP reports first quarter 5.8% fall in revenue

Direct and indirect revenues from mobile applications are expected to top $25 billion globally by 2014, according to a new report from Juniper Research. The report found that while the overwhelming majority of application (app) revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile… Continue reading Revenues from mobile applications expected to top $25bn by 2014

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

The BBC and commercial radio representatives are set to announce a new partnership initiative today, in a bid to secure the future of digital radio.The joint venture will see the BBC, RadioCentre and members from Global Radio, Bauer Media and GMG, establish a Radio Council, which will aim to bring the industry together in order… Continue reading BBC and commercial radio announce new digital partnership

Three Northcliffe Media titles in the east Midlands have dropped their final city editions and moved to full overnight printing.The Derby Evening Telegraph is set to become the Derby Telegraph – a single overnight edition – while the Leicester Mercury and the Stoke Sentinel have each dropped from four to three editions a day.The Stoke… Continue reading Three Northcliffe titles cancel final city editions

Global Radio’s chief executive has urged the government to set a date for the radio digital switchover and back the industry in Lord Carter’s Digital Britain report.Speaking at the Radio Reborn conference in London today, Stephen Miron said the industry had been “too slow to embrace change” and called on the Lord Carter to focus… Continue reading Global chief urges ministers to set digital switchover date

Online discussion specialist Whitevector assesses the level of discussion around online shopping websites…Online shopping has generated a great deal of discussion since becoming a mass activity around the beginning of the new millennium. However, after the initial excitement died down, many online retailers had to face reality: whatever the practical logic of shopping online, many… Continue reading Whitevector Report: Consumer Conversations – Online Shopping Sites