More Uk articles

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet… Continue reading UK advertising expenditure down 4% in 2008

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

B2B publisher Emap Inform is to charge users to access its websites, starting from September or October this year.Simon Middelboe, Emap Inform chief executive, told Press Gazzette: “I think we will be moving away from free content towards having paywalls on all of our print subscription titles over the next few months.”Some content would still… Continue reading Emap Inform could charge users to access content

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content

In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics

Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years

Over half of ITV’s bondholders have accepted a bond exchange offer to help reduce the commercial broadcaster’s £730 million debt.The offer will see ITV bondholders exchange their original bonds for a mixture of cash and new bonds, which will mature at a later date, according to reports.ITV confirmed that bondholders with 54% stake of the… Continue reading ITV bondholders accept exchange offer

Tim Brooks, managing director of Guardian News & Media, has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar on 16 July.Tickets for the event are available for just £99 for those who book by 6 July. To get your ticket, just enter this discount code: EARLY-8ZUR5 at the MediaTel Group… Continue reading GNM MD confirmed as panellist at ‘Future of National Newspapers’ seminar

New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May