More Uk articles

Media regulator Ofcom has warned that Project Canvas, the joint broadband TV venture between BBC, ITV and BT, could face a competition investigation.In its submission to the BBC Trust, Ofcom said Canvas could face the same regulatory scrutiny as Project Kangaroo, a VoD venture between BBC Worldwide, ITV and Channel 4, which was subsequently blocked… Continue reading Project Canvas could face competition investigation

Kiss radio is set to launch a new website in a bid to host the first commercial radio site to run a display ad-free homepage.Kiss will trial the new format, which is similar to Channel 4 and Channel Five’s sites, and instead offer creative commercial takeovers and integrated advertising options.The site will launch with an… Continue reading Kiss launches ad-free home page

Lord Carter, the communications minister who is currently composing the final Digital Britain report, has been mooted as a potential replacement for Michael Grade as ITV’s chief executive.Yesterday, the commercial broadcaster announced that Grade would step down before the end of the year to become a non-executive chairman and allow the broadcaster to bring in… Continue reading Lord Carter could replace Grade at ITV

UK companies are continuing to invest in search marketing as both paid and natural search continue to deliver, according to a report from Guava and Econsultancy. The third annual UK Search Engine Marketing Benchmark Report is based on a survey of more than 800 company and agency digital marketers. Search engine optimisation (SEO or natural… Continue reading UK companies continuing to invest in search marketing

German publisher Burda has relaunched its real-life weekly Full House! magazine and reduced its cover price to 50p.The new-look title will feature a new 12-page weekly pullout, “Beat the Credit Crunch”, in a bid to appeal to readers who are feeling the economic pinch, according to reports.Editor Dave Claridge said Full House! is now more… Continue reading Burda relaunches Full House!

Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive

A record number of US email marketers are planning to bridge the gap between online social networks and their email marketing campaigns this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget. The research also found that the number of social email initiatives is expected to grow 367% this… Continue reading US social email campaigns to increase nearly 400% in 2009

The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

The difficult economic conditions are still having an effect on the television market, with all stations recording year on year falls in revenue intake.The worst hit was Channel 4, with revenue down 23.7% on March 2008. The next biggest slump came from commercial network ITV1, with a decrease of 23.4% (to stand at £87.6 million).Finally,… Continue reading TV Market Round-Up – March 2009