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Magna has released its latest US on-demand forecast, predicting that US DVR subscriber households will hit 51.1 million (42% of TV households) by the end of 2014. This figures is an increase on the 31 million (27% of US TV households) as of the end of the first quarter of 2009. Magna also estimates that… Continue reading US DVR subscriber households to hit 51.1m by 2014

New research from the IPA reveals a continuing trend of declining click through rates (CTR) on Google in paid search advertising but with increasing cost per click (CPC).The data, covering January 2008 to March 2009 and submitted by 12 agencies on 47 brands, shows that average CTRs have declined from around 40% to around 20%,… Continue reading IPA search study shows continuing trend of increased Cost Per Click

BSkyB will next year launch the UK’s first news channel to be broadcast in HD.The launch is scheduled for spring 2010 after an upgrade to Sky’s news gathering operations, studios and production facilities.The new HD news channel will be simulcast alongside Sky’s existing news channel and will join the broadcaster’s 33 HD channels including Sky… Continue reading Sky to launch UK’s first HD news channel

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

Alexander Lebedev, Russian oligarch owner of the London Evening Standard is understood to be in talks to acquire the Independent and Independent on Sunday.Senior executives from Independent News & Media (IN&M) have been in discussions with Lebedev’s representatives over a possible sale, with one source claiming that a nominal offer for both titles has already… Continue reading Evening Standard owner in talks to buy Independent titles

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

New US research has found that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.Research from comScore found that the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34% year on year. However,… Continue reading US mobile audience for local content up 51% YoY

ITV1 was on the ball last night, with its coverage of England’s football World Cup qualifier bagging a peak of 9.2 million viewers – a 40% share of the audience.Playing an Andorra team ranked 196 in the world, England managed to rack up a convincing 6-0 victory. The coverage had an average of eight million… Continue reading Overnights: 9.2m watch England victory

In his latest report for MediaTel NewsLine, TGI media analyst James McCombe reveals that digital radio continues to grow and deliver an attractive audience…The proportion of British adults who listen to digital radio has reached 19.4 million – equivalent to 39% of the population – according to the latest data from TGI. This represents an… Continue reading TGI: Digital radio listeners

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign