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June saw the release of a study by the Interactive Advertising Bureau Europe revealing that European online advertising was worth €12.9 billion in 2008. Search remains the leading format in Europe, the report found, with a year on year growth rate of 26%, accounting for 43% of online ad expenditure in the 19 countries measured… Continue reading INSIGHTanalysis: Media Healthcheck – June 2009

These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.

This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.

The Local Radio Company said today that it is continuing to restructure its portfolio and reduce its central overheads. It is understood that the company’s restructuring process will see it sell around four more stations. In unaudited results for the six months to 31 March, TLRC said like for like revenue from continuing operations was… Continue reading The Local Radio Company continues with restructure

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women

BBC One’s late-night Wimbledon coverage secured the highest ratings by far with an impressive 11.8 million peak viewers.The channel rescheduled all of its programming to BBC Two last night in order to show Murray’s five-set victory over Switzerland’s Stanislas Wawrinka under the new Centre Court lights.BBC One’s Wimbledon ratings increased steadily throughout the day, securing… Continue reading Overnights: Andy Murray’s late night victory pulls in 11.8m viewers

Five has unveiled plans for a multiplatform strategy for its coverage of the upcoming Ashes cricket series.The broadcaster will launch a stand-alone Ashes microsite, which is expected to feature exclusive shortform video content as well as longform highlights programmes.Each 45-minute programme presented by Mark Nicholas will be available to view online for seven days from… Continue reading Five to make Ashes highlights available online

ESPN is to use a channel that was previously occupied by Setanta to air English Premier League games on Freeview’s pay-TV service.ESPN will have the opportunity to sign up subscribers from Freeview’s 9.9 million homes, which would make its EPL investment worthwhile.Last week, ESPN America paid £250 million for its first live EPL TV rights… Continue reading ESPN strikes EPL deal with Freeview

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

The government’s target of completing the digital radio switchover by 2015, as set out in Lord Carter’s Digital Britain report, is “very ambitious”, according to the BBC’s director of audio.Speaking at The Radio Academy’s annual festival in Nottingham today, Tim Davie said that although Carter’s plans are ambitious, he is hopeful that the switchover “should… Continue reading BBC’s Tim Davie: Radio switchover plans are “ambitious”