More Uk articles

One third of the UK’s adult population are now listening to radio via the internet and personalised online music services, according to RAJAR’s latest research.The radio audience measurement company’s ‘Midas 4’ report reveals that one third of adults, around 16.9 million people, have listened to the radio online, up 5% from 16.1 million in October… Continue reading RAJAR: Almost 17 million people listen to the radio online

Freeview claims it will take on BSkyB with next generation digital TV services, as it announces plans to roll out high definition to more than 60% of the UK by next Christmas.The free-to-air digital firm outlined plans for a “reach out and reach up” strategy, which will focus on delivering HDTV, on-demand and enchanced personal… Continue reading Freeview pledges to take on Sky

Independent News & Media has cut its stake in Indian media company Jagran Prakashan from 20.8% to 13.5%, raising €22 million (£19 million).INM is currently negotiating the refinancing of a £200 million (£178 million) bond, due for payment on 24 July.It said that it would use the money raised from the sale to “pay down… Continue reading INM cuts stake in Indian media company

Shares in Sir Martin Sorrell’s communications group WPP dropped 7% yesterday, the largest fall in the FTSE 100.WPP’s share price slipped down to 384.5p after losing 29p, following analyst forecasts that the company will report poor results next month.Analysts said that even though WPP’s revenue is expected to show a mild recovery in the second… Continue reading WPP shares down 7%

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

IPC Media has signed a new partnership deal with YouTube to sell advertising across its own content on the online video site.The publisher currently operates over 25 YouTube channels, with brands including Marie Claire, Decanter and What’s on TV uploading more than 2000 videos to the site, generating around 38 million views to date.The new… Continue reading IPC to sell advertising on YouTube

ITV1’s popular Cops with Cameras series secured the highest ratings during the peak-hour last night with 3.1 million viewers.The penultimate episode, which followed police in Aberdeen on the last Friday before Christmas, pulled in more than 3.1 million viewers and a 16% average audience share.Meanwhile, BBC One’s two-part special of Waking the Dead, with guest… Continue reading Overnights: Cops with Cameras races to the top spot

Gary Roddy, research director, GfK NOP Media, on how the effective measurement of cross-media advertising can provide new opportunities for managing and planning campaigns…Marketing is becoming more complex everyday. Brand marketers are seeking to develop new and innovative ways to advertise and sell products. Simple you say? – Not really. All these new marketing ideas… Continue reading GfK: How to understand the Holy Grail…