Telegraph Media Group has unveiled plans to trial a new free newspaper in a bid to attract younger, more upwardly mobile readers.The Friday, which will have a distribution of 150,000 copies and will launch in conjunction with Gordon’s gin, is Telegpraph Media Group’s first free title.The Daily Telegraph publisher plans to hand out copies of… Continue reading TMG to launch a free newspaper
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Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet
Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May
Roger Federer’s record-breaking victory at Wimbledon pulled in an impressive 11 million peak viewers yesterday.BBC One’s Wimbledon 2009 coverage ended on a high as Federer won his 15th Grand Slam title after beating Andy Roddick in this year’s final.More than 7.1 million average viewers tuned in to see Federer come through 16-14 in the final… Continue reading Overnights: Federer’s victory attracts over 11m viewers
New figures from BARB for June 2009 show that 25% of all UK adults have watched TV on the internet, an 8% year on year increase, while 10% watched TV online in the past week.The figures, revealed by BARB chief executive Bjarne Thelin at last week’s IEA Future of Broadcasting Conference, also showed that 38%… Continue reading 25% of UK adults have watched TV online
BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm
The global ad market is forecast to decline 8.5% this year, with the UK set to suffer a 10.5% fall, according to a new forecast from ZenithOptimedia.This global figure is revised down from its April forecast of a 6.9% decline, after Q1 came in below predictions.China is forecast to grow 5.4% this year, overtaking the… Continue reading ZenithOptimedia revises down global ad forecast
The European Commission has revised the rules on public funding for broadcasters to ensure that commercial broadcasters are not at a disadvantage.Commercial broadcasters have argued for more public money in recent months to offset the decline in ad revenues, which has had an impact on the industry across Europe.Additional funding is a necessity for most… Continue reading European Commission to change rules on public funding for broadcasters
Iconic teen magazine Smash Hits is making a one-off return to newsstands three years after it closed, with a Michael Jackson tribute edition.The 52-page souvenir edition – available for £2.99 from Tuesday – is being overseen by Stuart Williams, MD of Bauer Media’s music & film portfolio, and produced by a team led by Barry… Continue reading Smash Hits returns for Michael Jackson tribute
BBC One stole the show last night with a peak-run of Eastenders, Celebrity Masterchef, The Best Job in the World and Question Time.The Best Job in the World, a one-off documentary about a dream job on a Great Barrier Reed island with a £70,000 salary and luxury accommodation, secured the highest ratings during the all-important… Continue reading Overnights: BBC One banks a peak run
