Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day
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Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology
RadioCentre is urging the Office of Fair Trading (OFT) to relax rules on local media mergers in a bid to prevent station closures.The industry body for commercial radio had pressed the OFT to ensure its current local and regional media merger review spans all media, not just local newspapers.In its submission to the competition body,… Continue reading RadioCentre pushes for commercial radio review
BBC One’s hour-long Eastenders pulled in the highest ratings last night with an impressive 11.4 million peak viewers.The special-length episode, which saw the Ronnie and Danielle saga finally come to a dramatic end on Peggy and Archie’s wedding day, attracted 10.5 million average viewers and a 48.2% share between 7.30pm and 8.30pm.BBC One’s flagship soap… Continue reading Eastenders special steals the show
GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009
The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis
Former co-founder and CEO of Billetts Andy Pearch has joined forces with former MD of Carat Graham Brown to launch a new media performance management company.Media Sense offers brand owners a “fresh, innovative and more strategic approach to engineering greater value and performance from media investments”.The new company will service clients in the UK and… Continue reading Ex-Billetts chief involved in new start-up
Ofcom has today fined the BBC a total of £150,000 for the Jonathan Ross and Russell Brand scandal, which took place on Radio 2 last year.The watchdog called Ross and Brand’s comments about Georgina Baillie, the granddaughter of actor Andrew Sachs, “gratuitously offensive, humiliating and demeaning”.Ofcom said: “the scale of the fine reflects the extraordinary… Continue reading Ofcom fines BBC £150,000 for “Sachsgate” affair
A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?
Speaking at yesterday morning’s MediaTel Group seminar on the ‘Future of Media Research’, Jennie Beck, global director at Kantar Media, gave the audience an update on the new organisation.Beck explained that Kantar has put its media research operations into one company, Kantar Media, with the two teams at BMRB and TNS merging into one cohesive… Continue reading Kantar Media gives update on new organisation
