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US mobile marketing budgets are predicted to rise 26% this year, according to a new forecast from the Mobile Marketing Association. Total spend will grow from $1.7 billion this year to $2.16 billion, although mobile will take just 1.8% of total marketing budgets. Half of brands and agencies polled by the group said they were… Continue reading US mobile marketing budgets predicted to rise 26% this year

Channel 4 is set to make all of its rights-cleared archived content available on the Channel4.com catch-up TV service 4oD.The broadcaster plans to add around 4,000 hours of archived content, including classic series such as Trigger Happy TV and Queer as Folk as well as old episodes of popular programmes like Grand Designs, to its… Continue reading C4 boosts website with free archive content

Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”

The final episode of this year’s eventful Apprentice series pulled in over 10.4 million peak viewers last night.More than 9.8 million average viewers tuned in to see the two finalists, Kate and Yasmina, battle it out to become Sir Alan Sugar’s apprentice between 8pm and 9pm, securing BBC One with an impressive 38% average audience… Continue reading Overnights: The Apprentice final steals the show

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Daily Newspaper MarketOverall, the daily newspaper market had a bleak month in May, falling by 4.7% year on year, with only one title bucking the downward trend.The Daily Star reported impressive year on year growth despite several other daily titles recording significant falls. National Newspaper ABC Figures – May 2009 Daily Titles May-08 May-09 Actual… Continue reading ABC National Newspaper Round-Up: May 2009

The Evening Standard‘s circulation was down by almost 30% year on year in May following its relaunch at the start of the month (see Evening Standard relaunches today with promises of better behaviour) which saw the title adopt a new distribution strategy.There have already been reports that executives at the paper believe the figures –… Continue reading Evening Standard’s circulation down almost 30% YoY

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers