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Guardian.co.uk was the most popular website of the audited national daily newspapers in May 2009, with Telegraph.co.uk enjoying a boost in unique users, according to the latest ABCe data.The Guardian saw its unique user figure fall slightly month on month although it was up by around 9 million year on year, to 27.2 million. In… Continue reading ABCe May 2009: Guardian stays on top

Pink Paper is to cease publishing its fortnightly print edition and become an online-only free title.The gay and lesbian title, which originally launched in 1987 and relaunched in 2005 under Millivres Prowler, will be suspended from the end of the month.However, the plans are not expected to result in any redundancies at the publisher.MPG said… Continue reading Pink Paper cancels print edition

Independent News & Media has managed to bide more time to restructure its £170 million bond after agreeing an extension to its ‘standstill’ credit agreement.The extension to the deal, which was due to expire tomorrow, was agreed after bondholders rejected the latest offer from the publishing group, according to reports.INM’s bondholders refused the company’s proposed… Continue reading Independent owner extends credit deal

Bauer Media is set to cut eight full-time staff members at Kerrang Radio and slash freelance presenters from the station’s 43-strong workforce.Bauer is expected to buy out staff contracts or simply not renew them when they end, according to reports.A Kerrang spokesperson said the company has to run a “commercially viable station” that allows it… Continue reading Bauer cuts eight jobs at Kerrang Radio

The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use

Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend

The challenges of launching a new online service are examined by Alison Roberts, director of marketing at feelfit.com….Getting the marketing mix right is always a tricky business, even more so with a totally new and exclusively online service. Forget the well trodden path; in such circumstances a marketer has to find their own way.feelfit.com, which… Continue reading Launching a new online service

Microsoft Advertising, ComScore, Google, News Corporation and Orange have become new members of the IAB Europe board.ComScore’s managing director Mike Reid and News Corporation’s vice-president of government policy David Fares will join as corporate members of the trade association, according to reports.The number of corporate members on the board will also increase to eight with… Continue reading IAB Europe appoints new board members

Trinity Mirror is set to close eight weekly titles in the Midlands and turn the Birmingham Post into a weekly or biweekly paper.The group’s regional plans, which will see expenditure reduced by as much as £2.5 million, could also include turning evening title the Birmingham Mail into a morning paper.The National Union of Journalists claims… Continue reading Trinity Mirror to close eight Midlands titles

Traffic to Twitter, the online micro-blogging service, has increased 22-fold over the last 12 months, according to new data from Hitwise.Last month, twitter.com ranked as the 38th most visited site in the UK and the fifth most visited social network, compared to the 969th most visited website and the 84th most visited social network in… Continue reading Twitter traffic increases 22-fold in 12 months